| The key to generating a steady flow of work ... |
 This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing. |
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 You spend hours carefully tuning tools, selecting materials and crafting high-quality projects. But are you charging enough for all the time, skill and overhead required? Do you know how to adjust prices to reflect current market values? Should you use different pricing for different methods of selling? With The Woodworker's Visual Guide to Pricing Your Work you'll find the answers you need. It takes the guesswork out of figuring what to charge, calculating the market value of more than 140 wooden wares, so you'll be sure to get the best price for every piece you sell. |
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 This jam-packed guide took a year of research to help artists and craftspeople like you. You'll get more than 200 tactics, tips and tricks to profit with your craft items from eBay's millions of buyers. Learn how to quickly analyze completed auctions for elements that will help sell your art and crafts items and recognize new opportunities for making money from home. |
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 Thousands of woodworkers want to make money from their woodworking. This is the only book on the market that gives them the information they need to make a profit. The revised third edition of this best-selling guide provides:
» Essential information for estimating project material costs and determining the value of shop time
» Ways to develop the correct business image and to competitively price projects
» Advice on how to use the Internet for marketing and managing budgets
With updated costs and valuable worksheets, this guide is essential for any woodworker looking to make a living doing what they love. |
| Starting, Managing, and Marketing a Homebased Arts, Crafts, or Design Business |
 Completely revised and updated, The Crafts Business Answer Book is an essential resource for anyone looking to start a homebased art or crafts business or perfect an existing one. Crafts business expert Barbara Brabec provides the answers to every question a creative person might have about the business side of crafting-from pricing and advertising, to understanding tax and labor laws, to protecting original work with copyrights and trademarks. |
| How To Win Clients and What To Charge Them |
 Answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project. |
| Everything You Need to Know to Build Your Business |
 Artisans who want to turn their passion into profit need look no further: with a combination of inspiration and practical knowledge--plus hundreds of images--this comprehensive guide offers the most solid and current information on the crafting business. It goes way beyond just the crafts show: everything is covered, from developing a product to drafting a business plan, from marketing to exhibiting in galleries. There are numerous interviews with prominent people throughout the industry, along with a discussion of craft economy as a whole and the challenges you might face along the way. Learn how to efficiently design your product, set up a studio, hire employees, and set prices. Crafters will appreciate the encouraging message on keeping one's creative spirit alive. |
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 Who hasn't dreamed of doing what they love as their job? Jim Tolpin did just that by turning his cabinetmaking hobby into a lucrative, full-time profession. And now he shows other woodworkers how to do the same in this reference book.
He provides readers with:
» Proven strategies for working with clients
» Strategies for saving on costs and improving profit margins
» Business forms: job estimating template and a sample client contract
» Illustrated tips on laying out an organized shop
» Tips guaranteed to improve work flow
» Streamlined directions for doing what cabinetmakers really love: building amazing cabinets! |
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